Sales leadership for a fraction

Fractional sales leadership gives you expertise sales leadership capabilities for less than the cost of hiring fees. Either have them design and execute strategy and sales process, want to understand the latest sales tools, understand market penetration, want to have them review sales cadence or build KPI and rewards models. Do your team need coaching from top down? A sales leader does it all without getting caught up in office politics or getting stuck into the challenges that can affect day to day ability of traditional sales leaders.

Recruiting a senior sales leader in Australia can easily exceed $250,000 per annum when factoring in salary, superannuation, bonuses, and recruitment fees. And that’s before you consider the months it can take to find the right person , and the risk that they may not work out.

Fractional leadership offers a smarter, lower-risk path. You get access to a sales leader, someone who’s already operated at a senior level, navigated complex sales environments, and built high-performing team, for a fraction of the cost and commitment.

• Design or refine sales strategy to align with business goals and market opportunities
   
• Define the go-to-market model (inbound, outbound, channel, territory design)
   
• Evaluate and re-structure the sales team – roles, coverage models, comp plans
   
• Set up scalable sales frameworks (e.g., MEDDIC, SPIN, Challenger, or a tailored model)
   

• Map and optimise the sales process from lead to close
   
• Audit current CRM usage and improve data hygiene, workflows, and reporting
   
• Implement or enhance sales tech stack (e.g., CRM, sequencing tools, dashboards)
   
• Define key metrics and dashboards to track performance and accountability
   
• Shorten sales cycles and improve conversion through better stage management
   

• Coach and mentor existing sales team members to improve performance
   
• Hire, onboard, and ramp new sales staff with playbooks and structured training
   
• Assess and improve sales culture – alignment, morale, and accountability
   
• Implement 1:1s, team stand-ups, and pipeline reviews for rhythm and structure
   
• Interim Head of Sales – step in while a full-time leader is hired or upskilled
   

• New market or segment entry – define approach, messaging, and sales playbook
   
• Revive stalled pipeline by auditing deals and re-engaging prospects
   
• Account segmentation & targeting strategy to focus efforts on high-value opportunities
   
• Introduce or optimise outbound prospecting (scripts, sequences, targeting)
   
• Partner/channel sales strategy – build or refine an indirect go-to-market model
   

• Run a full sales diagnostic or audit – find bottlenecks, gaps, and hidden wins
   
• Improve forecasting accuracy and pipeline hygiene
   
• Build or revise incentive/commission structures to drive the right behaviours
   
• Establish reporting cadence for exec team or board
   
• Lead quarterly business reviews (QBRs) for major accounts or internal teams
   

• Align sales with marketing – messaging, lead scoring, handover processes
   
• Support product-market fit initiatives by gathering field feedback
   
• Sales enablement creation – playbooks, objection handling, case studies
   
• Liaise with finance and ops to align pricing, margin, and service delivery expectations
   
• Contribute to strategic planning with the broader leadership team